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6 Content Marketing Channels Missing From Your Plan
Although much deserved attention is given to Blogs, eBooks, Webinars, Data Sheets, Press Releases, Videos, and other typical channels when talking about content creation, you shouldn’t forget to...
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Why Seeding Your Content is Key to Making it Viral
Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads). Problem is, many research papers contradict...
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Ten Tips On How To Promote Your Website Through Content
Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO...
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What My Paper Route Taught Me about Content Marketing
Note: This is a guest post by Brad Shorr. See his bio at the end. My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and...
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How to Maintain Great Content Curation
A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort. After all, you don’t actually have to write much new content,...
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The Importance of Content Continuity
If good content marketing equates to telling a good story, then content continuity is getting that story to become memorable. Let me explain. When you create a piece of content, why stop at the first...
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What Do Buyers Want?
You have created all that content, invested in a marketing automation system, and still the leads are not converting. Who is to blame? First, take a closer look at your content and answer the following...
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Your Marketing Focus
Whether you have 5 or 50 people in your marketing team odds are that the demands for more whitepapers, a new website redesign, additional email campaigns, and overall more content creation are...
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Content Quantity Versus Quality
How much content is too much content? Take a look at the picture. This is from a local bookstore here where I live in Mountain View. How many Hobbit books can there be? I was reminded of this again as...
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Your Content Focus: Narrow vs Wide
After getting your first content marketing pieces out there, the question usually revolves around “what’s next?”. Startups who are strapped for cash and resources want to know if they should go wide,...
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Content Marketing is the New PR
That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and...
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